Kid Rock’s $20 Concert Ticket Plan: Good for Fans, Bad for Scalpers

An interesting idea from a popular artist.

Business & Money

At first glance, Kid Rock’s “$20 Best Night Ever” tour seems ripe for exploitation by scalpers. It’s not hard to imagine entrepreneurs scooping up loads of tickets for $20 apiece, and then selling them for triple or quadruple face value—at which point, they’d still be cheaper than the average concert ticket.

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